ABOUT
We're a small family business based in Wellington, New Zealand, crafting small batch condiments that amplify every dish. LOUDER was launched from our love (and volume) of spice, heat, food and family.
OUR STORY
Gee loved to cook. Jay loved to eat.
‘More heat’ was Jay’s common (and loud) response to most of Gee’s cooking, so he started playing around with different combinations of spices and aromatics. The result was a chilli oil with the perfect hit of spice and toastiness. Jay put it on everything - noodles, stir fries, toast, dumplings, pasta, cheeseboards and curries, she even cooked popcorn in it. Each new batch seemed to disappear quicker than the last.
After sharing with family and friends who loved it as much as they did, Gee and Jay put their heads together and decided to share it even further.
They launched with their chilli oil, and shortly after, their Spicy Sesame Salt - both are designed to amplify every dish, handmade in New Zealand and crafted with care.